Shopping for toys can be a little overwhelming. Most box stores feature aisle after aisle of toys that, quite frankly, won’t hold most kids’ attention for more than ten minutes. This is why we love finding local toy shops that sell the latest and greatest products while offering advice from friendly employees who can give you expert recommendations. Regarding Houston toy shops, FUNdamentally Toys is the best of the best. This incredible store has everything you need for buying the perfect gift for the kids in your life! 

About FUNdamentally Toys

When FUNdamentally Toys first opened back in the River Oaks Shopping Center in 1995, it quickly became a favorite destination for families everywhere. The shop offered a fabulous combination of classic and unique toys and gave kids a selection they couldn’t find in other shops. 

The shop doubled its size before moving to a new location in 2011. Today, the store resides in Rice Village. Surrounded by some of the best local shops and Houston restaurants, FUNdamentally Toys continues to provide a diverse selection with something even the pickiest of kids will adore. 


FUNdamentally Toys has a wide variety of toys suitable for any age. The shop carries everything from toys to entertain during tummy time to educational kits that will teach your child all about the world around them! You can find brands such as Fat Brain Toys, Calico Critters, LEGO, and Hey Clay. The store is curated with items to encourage your young one’s development. 

Their arts and crafts section will inspire your child to create, while their games will keep your family smiling. You can find a huge selection of books covering everything from historical figures to classical stories. The store is committed to being a welcoming space for everyone and avoids toys that promote violence or gender stereotypes. With their carefully selected products, you’ll find something for every child!


FUNdamentally Toys is dedicated to serving the community. They regularly host events for Houston families. Once a month, the shop welcomes Pokemon traders around the town to allow them to trade their cards with other enthusiasts. The store gives back by donating to local charities and hosting functions for schools all around the Houston area. 

The store’s rewards program allows you to accumulate points every time you shop. The points never expire. With each purchase, you’ll have a chance to earn store cash toward products. 

FUNdamentally Toys

One of the best things you can do in parenthood is to find a toy store with a selection you know your child will love. With FUNdamentally Toys, you’ll always have a spot with products for any occasion!

We’re all about helping you find ways to hack parenthood, from telling you about the greatest spots in the city to providing photo shoots your family will actually enjoy. No, really! At Lentille Photography, we specialize in creating a relaxing environment that brings genuine smiles. We’re experts at navigating grumpy kids and big emotions and will provide gorgeous pictures no matter what. We’d love to connect if you’ve been considering scheduling a photo session! Contact us today to find out more.

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